# Business Model Canvas - What is BMC? - Simple graphical business planning approach - Highly collaborative and active planning tool - Provides a holistic view of the business using 9 key components - Used to document a start-up's set of untested hypothesis ![[business-model-canvas.svg]] - [The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips](https://www.youtube.com/watch?v=IP0cUBWTgpY) by The Business Channel - [Business Model Canvas Explained with Examples](https://www.youtube.com/watch?v=CakUeC1sCSs) by EPM > [!warning] Clarifications > > - Venture Capital is not revenue. > - Co-Founder is not a key partner. - For a new startup idea, try [[lean-canvas|Lean Canvas]] instead. ## [[value-proposition|Value Proposition]] [[value-proposition-canvas|Value Proposition Canvas]] ## Customer [[segmentation|Segment]] - Customers do not exist to buy, you exist for them. - Who are they and why would they buy. ## Channels - How does your product **get to customers** from your company? ## Customer Relationship - How does a company **get**, **keep**, and **grow** customers. ## Revenue Model - How does a company **make money** from each customer segment? - Pricing strategy is only part of the revenue model. ## Resources - What are the _most important assets_ required to make the business model work? ## Partners - Who are the key partners and suppliers required to make the business model work? - What _resources_ do we acquire from them? - What _activities_ do they perform? ## Activities - Key activities should be delivering values to your customers. ## Costs Structure