# Competition - Competition has many connections to overall business strategy - [[aspiration|Company Aspirations]]: Why your company exists - The [[industry-analysis|industry analysis]] will begin to identify the strength and origination of your competition - [[csf|CSFs]] are influenced by industry competitors - [[swot|SWOT analysis]], [[value-proposition|value proposition]] selection, and creating a [[advantage|competitive advantage]]. - [[segmentation|Market segments]] selected and targeted - Fundamentally, competition is "good" - Ask your [[customer]]s - How do you make buying choices? - Why do you buy from XYZ currently? - What do they do well and not so well? ## Key Questions - What are their products/services strategies? - [[segmentation|Target market]] and [[value-proposition|value proposition]]? - Does their [[segmentation]] strategy overlap with yours? - Competitor [[swot|SWOT]]? - Where are they headed in the future with their products/services, customers, markets, etc.? - What are their short and long-term [[aspiration|goals]]?