# Customer Development ```mermaid flowchart LR subgraph Search D[Customer \n Discovery] V[Customer \n Validation] end subgraph Execution C[Customer \n Creation] B[Company \n Building] end D --> V --> C --> B V -- Pivot --> D ``` ## Customer Discovery - Translate ideas into business model hypothesis - Test assumptions about the customers needs -- "get out of the building" - Test your solutions by cresting a [[mvp|Minimum Viable Product (MVP)]] - 4 Phases -- [Customer Discovery - How to Build a Startup | Udacity](https://www.youtube.com/watch?v=FRzz9JJ6iiI) 1. State hypothesis, draw [[business-model-canvas|Business Model Canvas]] 2. Test the problem 3. Test the solution 4. Verify or Pivot ## Customer Validation - Continue to test all hypothesis - Validate customers' interest of proposed solution through early orders or product usage - Decision: pivot by changing one or more hypothesis or move to execution ## Customer Creation - The product is ready to sell - Ramp-up sales and marketing spending and resources - Scale-up the business ## Company Building - Transition from start-up mode - Migrate from customer development team to functional departments focused on execution.