# Influencing - Influence organizational culture - Create sense of ownership - Create sense of urgency > [!tip] Three Keys to Influence > > - Clarify measurable results > - Find vital behaviors > - Use the six sources of influence: {personal, social, structural} > {motivation, ability}. ## Resources - [INFLUENCER: The New Science of Leading Change](https://www.prnewswire.com/news-releases/influencer-the-new-science-of-leading-change-207352831.html) - [The Influencer Change Framework–The Power to Change Anything | Sources of Insight](https://sourcesofinsight.com/influencer-the-power-to-change-anything/)