# Innovation - *Open Innovation: Researching a New Paradigm*, Henry Chesborough - Claudia Kotchka at P&G - **User centric** through a deep understanding of user habits, and needs physical and emotional. - **Collaborative.** Never work alone. There is no one right answer, so it's not cheating to share information. - **Abductive.** Start with prototype solution and test it. Learn backwards and logic the way to explain the result. - **Experimental.** Prototype with visual and tangible models. It's easier to discuss something you can see. It’s not the solution, but first of a continuous series, if possible solutions. The second version can be radically different. ## Closed vs Open Innovation - Closed Innovation - Positive - Creates fortified castles - Negative - Dusty shelves of ideas - Frustrated inventors - Open [[stage-gate|Gate Reviews]] - **Closed Evaluation Criterion:** Standard measurements... customer needs; feasibility; specification conformance; cost; schedule etc. - **Open Evaluation Criterion:** - Look for new ideas, technology, concepts from outside - Move out ideas: spin-offs, licenses, technology sales - Self Reflection - What new [[advantage|core competencies]] do we need - What new [[business-model|business models]] should we pursue