# Lean Canvas - [Capture Your Business Model in 20 Minutes - Lean Canvas](https://www.youtube.com/watch?v=7o8uYdUaFR4) - The _perfect plan_ is a myth. Most startups pivoted. - ==To find a plan that works before run out of resources.== - Find such plan by empirical practices. - ==Time is our scarcest resource.== - Steps 1. Split broad customer segments into smaller ones. 2. Pick your strongest customer segment. - Filling the [[business-model-canvas|BMC]] - Customers pay you, users do not. Distinguish them. - Create multiple canvas per for more complex models. - What is the job the customer is hiring you to do? -- Clayton Christenson ## Components - Unique Value Propositions - Customer Side - Customer Segments - Unfair Advantage - Channels - Revenue Structure - Business Side - Problem - Solution - Key Metrics - Cost Structure