# Brainstorming ![Law of the Brainstorm](https://marketoonist.com/wp-content/uploads/2010/05/100531.lawofthebrainstorm.jpg) - Two techniques - Rounds –- go around in turn, one item per turn until everyone passes - Popcorn –- Anyone calls out ideas, no order - Guidelines - Start with "think time" - Freewheel – don’t hold back - NO CRITICISM - Hitchhike – build on ideas - The more ideas, the better - Post ideas