# Objectives and Key Results
OKRs work by separating the statement in the [[smart|SMART goal]] into multiple
tasks.
- **Key Results** = The **measurable outcomes** that define when the objective
has been met.
- Key Results at a higher level of management, becomes the Objectives at a lower level.
- OKRs are not designed to be fully completed
- OKR Levels
- Company, often updated annually
- Dept/Team
- Project
> [!tip] OKR Development Best Practices
>
> - Objectives should be motivational and inspiring.
> - Key results as being tactical and specific.
> - Objective describes what you want to do.
> - Key results describe how you’ll know you did it.
Criticism: True long-term thinking is goal-less thinking? (noted by James Clear
in [[atomic-habits]])
## History
- Andy, the CEO and later Chair of Intel, invented OKR, and managed the whole Intel through OKRs.
- John Doerr, Chairman of Kleiner Perkins, wrote a book *Measure What Matters*, which popularized OKR.
## Objectives
**Objective** = Defines what needs to be achieved, a desired outcome.
> [!tip] Strong _objectives_ should be
>
> - Aspirational
> - Aligned with organizational goals
> - Action-oriented
> - Concrete
> - Significant
To shape the objectives, ask yourself and the team:
- Does the objective help in achieving the project's overall goals?
- Does the objective align with company and departmental OKRs?
- Is the objective inspiring and motivational?
- Will achieving the objective make a significant impact?
## Key Results
> [!tip] Strong _key results_ should be
>
> - Results-oriented -- **not** a task
> - Measurable and verifiable
> - Specific and time-bound
> - Aggressive yet realistic
To shape the key results, ask yourself and the team:
- What does success mean?
- What metrics would prove that we've successfully achieved the objective?
## Tracking
- Assign owners for each OKR
- Score the OKRs
- Percentage scale (1 to 10)
- Traffic Light (Red, Yellow Green)
- Yes/No
- Regular OKR check-ins
- Templates from [[google-project-management]]
- [OKR Scoreboard Doc](https://docs.google.com/document/d/1sLyiU71HEUpAp6YrwC-JHanhVbiFlwN8RRop9lSDVyA/template/preview)
- [OKRs Scoreboard Spreasheet](https://docs.google.com/spreadsheets/d/1S8nUtc2jfmoXEWoooTIcRBWN3DFvmqqYJABp659Rh-8/template/preview)
## Resources
- [Understanding the Unique Utility of OKRs vs. SMART Goals | Smartsheet](https://www.smartsheet.com/content/okr-vs-smart-goals)
- [Google's OKR playbook | What Matters](https://www.whatmatters.com/resources/google-okr-playbook)
- [Planning company goals | Asana](https://help.asana.com/hc/en-us/articles/17965094839067-Planning-company-goals)
- [OKRs and SMART goals: What's the Difference? | What Matters](https://www.whatmatters.com/resources/okrs-smart-goals-difference-between)
- [OKRs and KPIs: What They Are and How They Work Together | Reflektive](https://www.reflektive.com/blog/okrs-and-kpis-what-they-are-and-how-they-work-together/)
- [How OKR and project management work together | Perdoo](https://www.perdoo.com/resources/okr-and-project-management/)
- [OKR Examples | Adobe Communication Team](https://business.adobe.com/blog/basics/okr-examples)
- [Why the secret to success is setting the right goals | John Doerr | TED](https://www.youtube.com/watch?v=L4N1q4RNi9I)