# Product Development > [!quote] Motivational Moment > > Manufacturing, science and engineering are ... incredibly creative. I’d venture to say more so than creative advertising agencies and things that are known as the creative industries. -- Sir James Dyson, Founder of Dyson Ltd. - Resources - [Idea to Launch (Stage-Gate) Model: an Overview](https://media.transformanceadvisors.com/pdfs/Stage-Gate-Model.pdf) - [An Introduction to Design Thinking]() - Attrition: For every 7 new product ideas - 4 enter development - 1.5 are launched - Only **one** is a commercial success - Product Innovation - Incremental - Evolutionary - Driven from customer, pull from market - Typically on the same "S-curve" - Breakthrough - Revolutionary - Driven by technology, push into market - Typically leap to next "S-curve" - [[stage-gate|Stage Gate Process]] - [[concept-testing|Concept Testing]]