# [[value-proposition|Value Proposition]] Canvas ![[value-proposition-canvas.svg]] - Resources - [Value Proposition Canvas Explained](https://www.youtube.com/watch?v=aN36EcTE54Q) by [Strategyzer](https://www.youtube.com/@Strategyzer) - [A Value Proposition Canvas Example](https://www.youtube.com/watch?v=KjErbysfimM) by [StartupSOS](https://www.youtube.com/@Startupsos) - Customer Side - To be **observed** - Jobs - Pain - Gain - Company Side - To be **designed** - Products and services - Pain Relievers - Gain Creators - _Product Market Fit_