# Business Model Generation - Largely based on [Business Model Generation | Alex Osterwalder | Talks at Google](https://www.youtube.com/watch?v=ynQasjpBTCk) - [Business Model Generation | Strategyzer](https://www.strategyzer.com/library/business-model-generation) - Business model between [[apple|iPod]] and [[google|Google]] - Product alone is not the whole business model. - A new business model is _invented_. - They had to take the _risk_. --- 1. [[business-model|Business model]] is a _[[language]]_. -- The [[business-model-canvas|Business Model Canvas]]. 2. Business model is no more than a stack of guesses. > [!warning] We are often obsessed with our first business model. Instead, we > should sketch out the first, sketch some more, then go deeper.