# Minimum Viable Product [Minimum Viable Product: a guide](https://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html) > [!important] Definition > > "That version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort." - Purpose - To test the ability of a product to meet minimal customer needs and get feedback. - Identify bugs in a product early and iterate improvements quickly - Collect as much revenue as you can, as early as you can