# SWOT Analysis **Purpose:** to relate company specific strengths and weaknesses back to industry opportunities and threats. ## Strengths - What advantage(s) does your organization have? - What do you do better than anyone else? - What unique resources can you draw upon? - What are your core competencies? ## Weaknesses - What don't you do well? - What should you avoid? - In what ways are you not efficient? - What factors cause you to lose sales? ## Opportunities - Is there a customer need that no one is meeting? - What is missing in the market? - What industry trends are you aware of? - What is going on around you that is useful? ## Threats - What obstacles do you face? - What are your competitors doing? - Is changing technology threatening your position? - What new regulations are on the horizon?