# Business Strategy - Pre-requisites: [[aspiration|Company Aspirations]] and Business Environment ([[industry-analysis|Industry Analysis]]). - Company Strategy & Tactics - [[strategy|Strategy]] - [[customer|Customers]] - [[segmentation|Market Segmentation]] - [[competition|Competition]] - [[finance|Financials]] > [!summary] Basics > > - What? -- An integrated set of **deliberate choices** that best positions a business to succeed. > - Why? -- To create a **competitive advantage** that generates **superior, sustainable financial returns**. > - Two most important questions: > - Where should you compete? (**play**) > - How should you compete? (**win**) ## Strategy Tools - [[playing-to-win|Playing to Win Strategy Framework]] - [[swot|SWOT Analysis]] - [[business-model|Business Models]] - [[advantage|Competitive Advantage]] - [[brand#Differentiation|Brand Differentiation]] - [[value-chain|Value Chain Analysis]]